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Private Assault on the IN
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1993-12-16
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Date: Tue, 14 Dec 1993 23:32:05 EST
To: Recipients of list ACTIV-L <ACTIV-L@MIZZOU1.missouri.edu>
Subject: Private Assault on Internet Continues (SCHILLER, THE NATION)
......................................................................
"The report also overturns the longstanding principle of
protecting the radio frequency spectrum as a national resource. It
announces the government's intention to "promote market princi-
ples in spectrum distribution." Deconstructed, this means that a
part of the spectrum is to be auctioned off. Corporate bids will
be made next May."
"A privately built electronic network "geared to mass
entertainment and maximum profit" may be far different from what
is needed for public use."
"Soon after radio became a popular medium, in the late 1920s, a
national outcry arose against the rapid commercialization of this
wondrous new communications instrument...A broadcast reform
movement was organized, and for a decade it sought to secure a
different custodianship and direction for radio. The movement
failed, but it established a historical marker for citizen
involvement..."
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Highway Robbers
from _The Nation_
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The Clinton Administration's vision of high-tech communications
slipped quietly into the public domain this past September. Despite
its implications for the control of the nation's electronic future,
it has received scant attention in the press. The White House task
force's report, "The National Information Infrastructure: Agenda
for Action," ostensibly a statement of national policy on high-tech
communications, is in fact a blueprint for corporate domination
with the public interest given short shrift.
The report conjures up enticing images of the prospective benefits
of the new information highway: "The best schools, teachers, and
courses," will be available on-line; "the vast resources of art,
literature, and science [will be] available everywhere"; the health
care system will be immeasurably improved; government information
as well as officials will be instantly on tap; and Americans will
be able to "see the latest movies, play [their] favorite video
games, or bank and shop" from the comfort of their homes.
If all this sounds familiar, it should. With radio in the 1920s,
television in the 1950s and cable in the 1970s, the media were
awash, and the public saturated, with similar, lavish descriptions
of the social potential of earlier information technologies.
Today, much of the happy scenario is centered on the new
electronic means of image and message production and distribution.
The nation's information/media/culture sector is currently the
site of sweeping transformations, technological and organizational.
Stunning corporate mergers and acquisitions among telephone,
computer, cable and entertainment companies, each of them already
dominant in their field, are preparing the way for what could be--
failing growing public protest--an unprecedented corporate
enclosure of national social and cultural space.
Given this ongoing envelopment of the information landscape
by private interests, the White House report includes wildly
contradictory features. There is no lack of awareness of what is
going on in the world of commerce. Yet the emergence of mega-
communications corporations, far from eliciting government con-
cern, is an occasion for official cheerleading. The White House
task force insists that "the transforming potential of the NII
[National Information Infrastructure] should not obscure a funda-
mental fact: the private sector is already developing and deploy-
ing such an infrastructure." It emphasizes that "the private
sector will lead the deployment." It sees the information highway
as the means that "will enable U.S. firms to compete and win in
the global economy," and it offers special tax incentives to achieve
this goal.
The report also overturns the longstanding principle of protecting
the radio frequency spectrum as a national resource. It announces
the government's intention to "promote market principles in
spectrum distribution." Deconstructed, this means that a part of
the spectrum is to be auctioned off. Corporate bids will be made
next May.
Yet alongside the government's carte blanche authorization for
giant telephone, computer and entertainment companies to build and
own the nation's future image and message apparatus, there is the
promise that "all Americans [will] have access to the resources
and job creation potential of the Information Age."
Is this a credible assurance? Can public benefits be expected when
the structure is erected on a privately built base? The initial
response of the American Library Association's Washington office
met this issue head-on. It said, "The Administration assumes that
'the private sector will build and run virtually all of the
National Information Infrastructure.' Yet this is the emerging
infrastructure for communication--the activity that makes us
human.... Market forces alone will not ensure that societal goals
are met." A privately built electronic network "geared to mass
entertainment and maximum profit" may be far different from what
is needed for public use.
An advisory council of representatives from industry and the
public, soon to be appointed by the President, is intended to
give the national information infrastructure a wider base of
support. Actually, once the information highway is designed, built
and in the hands of electronic and communications companies, the
public interest will be at best a supplicant, seeking modest con-
cessions from a powerful industry skilled in the art of using
government to its own advantage.
Only the investment of a substantial public equity in the
forthcoming electronic infrastructure can guarantee the develop-
ment of the full social potential of the new technology. There are
precedents for this. In World War II the government built syn-
thetic rubber plants and shipbuilding facilities to guarantee the
success of the war effort. The public's informational well-being is
no less a matter of national security.
Soon after radio became a popular medium, in the late 1920s,
a national outcry arose against the rapid commercialization of this
wondrous new communications instrument. There was near unanimi-
ty in American intellectual and cultural circles on the need for
public ownership of what had so quickly become a wayward
industry. A broadcast reform movement was organized, and for a
decade it sought to secure a different custodianship and direction
for radio. The movement failed, but it established a historical
marker for citizen involvement in cultural/technological questions.
Today, the government is preparing to stand aside and allow
a corporate takeover of another medium of informational and
cultural exchange. Tell your Representatives in Congress not to let
this happen. Our minds as well as our wallets are at stake.
-- HERBERT I. SCHILLER
Herbert I. Schiller is the author of an updated edition of Mass
Communications and American Empire (Westview).
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This article is reprinted with permission from the December 20,
1993 issue of _The Nation_. (c) 1993 The Nation Company, Inc.
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